We worked with Babease at Gloworm Festival in 2017
The experiential project was to engage with families to soft launch the 'Kidease' snack range of products as well as the Babease food for babies range.
We ran food workshops with Rustie Lee and the 'Go Bake' team in a fully branded kitchen with 40 workstations for children and the families to get involved with various cooking demonstrations using organic produce.
There was also an outdoor area where children could learn about various different herbs and vegetables through touch, taste and smellas well as planting their very own shoots and seeds to take home with them.
We also arranged at team who gave out 20,000 sample units of the new baby snacks. The whole campaign included on-line blogging and social media coverage right up to the event.