creative marketing chemistry
gloworm sun 273.jpg

Babease Organics product launch

glowworm sat 124.jpg
gloworm sun 189.jpg
glowworm sat 144.jpg
gloworm sun 345.jpg

Babease organics 

We worked with Babease at Gloworm Festival in 2017

The experiential project was to engage with families to soft launch the 'Kidease' snack range of products as well as the Babease food for babies range. 


We ran food workshops with Rustie Lee and the 'Go Bake' team in a fully branded kitchen with 40 workstations for children and the families to get involved with various cooking demonstrations using organic produce.

There was also an outdoor area where children could learn about various different herbs and vegetables through touch, taste and smellas well as planting their very own shoots and seeds to take home with them.    

We also arranged at team who gave out 20,000 sample units of the new baby snacks.  The whole campaign included on-line blogging and social media coverage right up to the event.


glowworm sat 149.jpg
gloworm sun 267.jpg
gloworm sun 343.jpg