creative marketing chemistry
Nottm Sat 098.jpg

Cirio Brand Activation

Conserve Italia Group is a huge Italian co-operative that brings together over 14,500 farmers and represents one of Europe’s largest agri-food companies. 

Every year Conserve Italia processes over 650,000 tonnes of produce; fruit, vegetables and tomatoes, which are cultivated by its farmer members spanning an area of over 25,000 hectares. 

As market leaders in tomato based products, vegetables canned fruit and beverages (fruit juices, nectars and fruit drinks) the success of the group isaligned to the company’s Mission: “To create more added-value to the fruit and vegetables grown by the Group’s associated farmers”.
 


Target Audience 

Foodies - Families - Consumers  
 

 


Objectives


The client wanted a large brand exposure. We secured the opportunity to be Headline Sponsor of a large food event. The package included advertising online and off line - PR and on-site branding. Distribution of printed material and products inside their own branded bags