creative marketing chemistry

Industry News

Gloworm Festival is going low sugar for 2018

The popular children's festival is working with brands at this years festival to promote various low sugar or reduced sugar products for 2018

The issue has been highlighted by the government and more brands are looking at ways to reduce the sugar in popular drinks and foods 

How much sugar do we all eat?
Too much. For health reasons, none of us should get more than 5% of our total daily dietary energy from sugar. But PHE’s report revealed that both children and adults typically get between 12% and 15% of their energy from it.

Is this a particular concern among children?
Yes. PHE points out that: “Average daily ‘added’ sugar (non-milk extrinsic sugars) intake for 11- to 18-year-olds is 74.2g per day, and for 19- to 64-year-olds is 58.8g per day. These are 15.6% and 12.1% of food energy intake respectively, or 15.4% and 11.5% of total energy intake.”

Why 5%? Who came up with that figure?
In March, the World Health Organisation (WHO) revised down its estimate of how much of our energy should come from sugar from 10% to 5%.

It said: “A new WHO guideline recommends adults and children reduce their daily intake of free sugars to less than 10% of their total energy intake. A further reduction to below 5% or roughly 25g (six teaspoons) per day would provide additional health benefits.”

The main problem, the WHO explained, is: “Much of the sugars consumed today are ‘hidden’ in processed foods that are not usually seen as sweets. For example, one tablespoon of ketchup contains around 4g (about one teaspoon) of free sugars. A single can of sugar-sweetened soft drink contains up to 40g (about 10 teaspoons) of free sugars.”

 This years festival is held at Thorsby Park Nottinghamshire and attracts over 20,000+ Visitors with children ranging from 0-12 years of age

The organisers are making a conscious decisions to work with companies and brands to educate families on the health risks and will be working with brands and organisations who are introducing lower sugar range products.