creative marketing chemistry
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Lexus Brand Activation

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Lexus is the luxury vehicle division of Japanese car maker Toyota. The Lexus marque is marketed in more than 70 countries and territories worldwide and has become Japan's largest-selling make of premium cars

 

Objectives

Lexus chose to work with us to promote the new Hybrid range

We secured 'Welcome Sponsorship' at several high footfall consumer events.

The purpose of this exerciser was to lead generate

The package included, PR - Advertising online and offline - Onsite branding     

They secured over a million pounds worth of sales from generated leads    

Target Audience

Families - General Consumer market